Sample report · illustrative

This is what you get in writing.

A full walkthrough of an SDP™ report for a made-up company, so you can see exactly what the diagnostic tells you before you apply. Not a real client.

CompanyIllustrative Co.
IndustryCommercial HVAC services
Revenue$4.2M
Owner's goalSell in 24 months
1 · Summary and verdict
68Salability Score
Verdict: Prepare first
Cash flow certainty74 / 100
Owner dependencyHigh
Customer stabilityModerate
Financial documentation58 / 100
Deal readiness62 / 100
2 · The verdict, in plain English

Not ready to sell. Very fixable in 12 months.

What we found

The business makes good money, but most of it depends on the owner. Three customers hold the key relationships, one account is a third of revenue, and the add-backs aren't documented well enough to survive a lender's review.

What it means today

A buyer would discount the price for risk, and a bank would likely cut the loan amount or decline. Listing now risks a failed process that employees and customers hear about.

What happens if you fix it

Moving the owner out of key relationships and cleaning up the financials turns the same revenue into a business a lender will fund and a buyer will pay more for.

3 · Risk Ledger

Everything a buyer or lender will flag, ranked.

Each item shows how serious it is, whether it's fixable, and what to do about it.

Top client relationships live with the owner

Buyers see revenue that could leave with you.

HighFixableIntroduce a second point of contact on each key account. 6–9 months.
One account is a third of revenue

Lenders treat concentration as a direct risk to repayment.

MediumFixableSign a multi-year contract or grow other accounts. 9–12 months.
Add-backs aren't documented

Diligence reduces any earnings adjustment it can't verify.

MediumFixableCPA-reviewed schedule with receipts. 1–2 months.
No written processes for core work

Buyers pay less for a business that runs in one person's head.

MediumFixableDocument the top five workflows. 3–4 months.
Lease expires in 18 months

A short lease creates uncertainty for both buyer and lender.

MediumFixableNegotiate a renewal with a commercial real estate broker before listing.
4 · Your 12-month plan

What to do, in what order.

Months 1–2

Clean up financials and document add-backs with your CPA.

Months 3–6

Introduce second contacts on key accounts. Write down core processes.

Months 6–9

Renew the lease. Start diversifying the largest account.

Months 10–12

Re-run the diagnostic. If the score clears 80, go to market.

Illustrative example only. It is not a real client or a prediction of results. Real reports are written for your business from your actual financials.

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